There is a specific shellfish that produces pearls that are a deep black color. Prior to the late 50s, they were considered worthless because people only wanted the classic white pearls.
A guy takes a look at some of those worthless black pearls and thinks "Hey - I can sell those!"
So he buys up a whole bunch, real cheap, and heads to New York where he talks a well known jeweler.
They put the pearls on some necklaces and stuff. These go on display in the store window with a big sign that says "Exclusive! Exotic Black Pearls! First time ever offered!"
The necklaces have price tags twice as high as the white pearl necklaces.
Black pearls become the rage of the season. Even today they cost more than white pearls (white pearls are dyed black as counterfeits, in fact). In Pirates of the Caribbean, Jack Sparrow's ship was named "The Black Pearl."
Not long ago a similar thing occurred with diamonds.
"Off color" diamonds were junk, and ground up for industrial uses. Yellow ones were, uhm.. "Urine diamonds," while brown ones were, uhm... "Excrement diamonds."
Now they are "Canary diamonds," and "Chocolate diamonds."
People are funny. The black pearls, canary diamonds, and chocolate diamonds actually are quite beautiful.
Why did people have to be tricked into seeing it?
A guy takes a look at some of those worthless black pearls and thinks "Hey - I can sell those!"
So he buys up a whole bunch, real cheap, and heads to New York where he talks a well known jeweler.
They put the pearls on some necklaces and stuff. These go on display in the store window with a big sign that says "Exclusive! Exotic Black Pearls! First time ever offered!"
The necklaces have price tags twice as high as the white pearl necklaces.
Black pearls become the rage of the season. Even today they cost more than white pearls (white pearls are dyed black as counterfeits, in fact). In Pirates of the Caribbean, Jack Sparrow's ship was named "The Black Pearl."
Not long ago a similar thing occurred with diamonds.
"Off color" diamonds were junk, and ground up for industrial uses. Yellow ones were, uhm.. "Urine diamonds," while brown ones were, uhm... "Excrement diamonds."
Now they are "Canary diamonds," and "Chocolate diamonds."
People are funny. The black pearls, canary diamonds, and chocolate diamonds actually are quite beautiful.
Why did people have to be tricked into seeing it?