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The Ultimate Guide to Freelancing

Magnus

Active Member
Introduction

I've been freelancing for over 30 years. I am mainly a writer but have several other strings to my bow, “a portfolio career”. I have also been a digital nomad, and have spoken to numerous other freelancers over time.


I can say that there is little I don't know about the sector.


This guide will help you build a freelance career in a short period of time (3-6 months) which will mean a steady income. It's not easy, but it is doable.


Even if you have a regular job, having a “side hustle” in times of trouble can be beneficial. A well-paid advertising executive I knew, also had a Saturday market stall which she ran, selling vintage clothing. It was her hobby, she loved doing it, but the money went into a reserve bank account in case of hard times.

1 TIMOTHY 5:18


For the Scripture saith, “Thou shalt not muzzle the ox that treadeth out the corn,” and, “The labourer is worthy of his reward.”


I may be pretty irreligious but this chimes with me: people should get paid for doing work, even if it is something they love. I don't work for free and neither should you.


NOTE: I shall put in some information which I feel will be particularly helpful to the neurodiverse, disabled people or those with childcare/carer responsibilities who may find conventional jobs difficult to sustain.
 
1. The Ultimate Basics of Freelancing


There are many types of freelancing


They boil down to:


A. Selling goods


B. Selling Services


1. Business to Consumer (B2C)

2. Business to Business (B2B)


I am a B2, if you like, I sell my writing services to either businesses (copywriting) or to editors (journalism), but I don't sell directly to the public.

A. Selling Goods

This can involve directly selling items, for example jewellery you made, either in person, say on a market stall, or via Ebay or Etsy, to consumers.


B. Selling services


You can sell services directly to consumers, for example a dog walking, graphic design or house-sitting service. You can also sell those services via the Freelance Marketplaces (for example Upwork or Freelancer.com), to businesses or consumers.

You can also sell your services directly to businesses, “private clients” – so I have some clients I write for who I found myself: these are long, loyal and trusted partners. Private clients are best but can be hard to find if you are not good at marketing yourself.

One other area of growth is being an “influencer”. I don't know much about this sector of freelancing, but several writers/political commentators I follow have created incomes from blogging and getting paid supporters on patreon/substack and youtube. Again, if this appeals to you, it is a possibility. If you look at how many paid supporters people have on patreon/substack you can see that some of them are making quite decent incomes. The downside is that you have to be quite prolific in creating content as your audience will expect it. This widely-respectedBritish “Alternative Left Media” site started off as one person's blog, and now is a proper business, that pays its staff a wage. Here's the indefatigable Caitlin Johnstone and her blog. She has 1,096 patrons, paying her £5,228 per month. That is a nice income, although it has taken Caitlin a long time to build up to this.
 
2. Advantages and Disadvantages


Advantages
  • You are your own boss
  • You can set the times and hours you work
  • Appeals to those who need time off in the day e.g. lone parents, those with regular medical appointments or carers
  • Remote working is good for those who are disabled or neurodiverse
  • Can be lucrative
  • You can't have your world crash down like when you lose a conventional job


Disadvantages
  • Usually hard work with long hours
  • Insecurity
  • Usually paid less than conventional work
  • Mad or difficult clients
  • Getting payment out of some clients can be an issue
  • Have to be very organised with good time management
  • Can take up your whole life if not careful
  • Have to manage admin, tax, pensions yourself

Personal note: I couldn't have survived without freelancing: I am unable to fit in with a regular job. When I was younger I tried proper jobs, and I either was fired, or left before they could fire me. I just get into conflict with bosses, among many other things I do that don't fit in.

This isn't necessarily due to ASD, I'm just not suited for this kind of thing, including two-hour commutes, suit-wearing...it's all not me. If I want to work from my bed in my jam-covered skivvies, that's what I am going to do.
 
3. THE 60% RULE


You will only work 60% of the time = three days out of five. So YOUR F/T INCOME MUST COVER THE WHOLE WEEK, NOT THE TIME YOU TAKE TO DO THE JOB.

Let's say it takes you five hours to do a job: if you charge $20 for those five hours, = $100 and you do 3-4 of these jobs a week, 15-20 hours with a turnover of $300-400, you are not charging enough to cover the time you are not working.

You should charge $25-30 per hour to cover the extra time you are not getting paid.


The other 40% of the working week will be: not working; doing admin; MARKETING YOURSELF; messing around doing extra unpaid work to complete the job; preparing tax, VAT, chasing unpaid invoices, preparing/cleaning equipment (if needed for the profession, e.g. cleaning equipment, welding gear, maintaining vehicle, etc), and a host of other tasks that you need to include in your overhead charges or you will end up in financial difficulties.


Many freelances/small businesses fail through not understanding this.
 
4. Some Good News


With the internet, freelance marketplace sites, ebay, etsy and social media, it is possible to create a liveable income from all kinds of unusual/non-traditional/bizarre work, perhaps in a portfolio of several income streams.

Case in point, my friend Simon.

He is quite seriously disabled (not autistic), but mobile. He lives in an area of Britain with high unemployment. Simon is clever, talented and hard-working. Nevertheless it would be very difficult for him to get a conventional job. Some jobs have a “disability quotient” but if you get one of those rare jobs, then you often are desperate to keep it and put up with all sorts of unpleasantness.

Simon makes custom “LARPing weapons”: that is the padded “boffers” that people in fantasy live-action role-playing games use for fighting safely. Simon's weapons are masterpieces and highly-sought-after. There is a long wait time for a weapons order and he no longer makes weapons to take to LARP events for casual sale. He can pick or choose customers, so if someone annoys him or wants a weapon that he doesn't feel like making, he won't.

He can construct realistic-looking swords, maces, etc., out of latex, stiffening, leather, wood, and paint/lacquer, but he really likes making insane fantasy items: if you want a fluorescent battle axe with candy-pink dragons on it, Simon's your man.

This has been pretty successful: he supplements his benefits so can live reasonably and independently, is very busy and spends his weekends going to LARP events to market his goods and enjoy himself.

There are downsides, he can't charge for all the hours he puts into creating these things: he is a perfectionist, and I can recall watching him trash a partly-built design because it wasn't good enough. The paint, latex, etc, give off fumes while drying and there's plenty of cleaning up to do. Affordable workspaces are hard to find. There's lots of admin involved, keeping track of consumables and income, and his benefits get reduced because he runs a one-man business.

So if Simon can be successful with his incredibly niche product, there are lots of opportunities for building a business selling more mainstream goods and services.

Other friends include an architect who moved over to being an aromatherapist, a Alexander Technique teacher, and Britain's first Professional Viking for 800 years: a guy who turned his Viking LARPing into a full-time business, going round schools and museums and giving performances as a Dark Ages warrior.

On the eBay/Etsy side it is possible to have a side hustle (which can give you some disposable income) and build it up into a business. In the past I've used eBay as a supplement to my income when times were bad in the writing arena.

I would think that people with ASD could be very focussed and effective in this kind of trade.

I once rewrote the 'copy' (text) for a family-run specialist archery equipment business' website. It was literally mom-and-pop-and-kids: the dad was frontman and CEO, mom did the books, eldest son was the day-to-day manager and his sister did the fulfilment. They had a shop but I think 70% of their sales were online, either directly or through their eBay shop. Their business would have struggled if it was just the physical shop.



Where to get products to sell

You can: find things in thrift/charity shops/markets, and resell them on eBay.

You can: create some kind of art/craft work and sell it.

You can: order stuff from AliExpress in China, and resell it at a profit.

None of this will make you rich, but if pulling in £20/$30/€30 profit per week is the difference between eating or not, then it might be a consideration. I put that figure in because that was what I was making in very hard times: it paid for my food. It is perfectly possible to earn a lot more than that if you have spent time building up an online business.


Note: it is important to pick something you are knowledgeable and enthusiastic about. I found some old, unmade, boxed plastic kits – no longer available – in a charity shop once and I knew these would be worth buying because they would be sought-after on eBay. Unboxed, made aircraft models are worthless.
 
5. The Main Freelance Marketplaces


There are a number of freelance marketplaces, where you can apply for short term jobs: “gigs”, or advertise particular services. When these appeared on the internet a few decades ago they revolutionised freelancing: buyers and sellers could virtually meet each other, they added invaluable escrow services (the buyer pays upfront, the money is ring-fenced and only released when the buyer is satisfied with what they ordered). Both parties can build up reputations, which helps freelances look good, and you can also have an inkling if a job advertiser might be someone to avoid. Instead of hunting for buyers, they come to the platform if they need some kind or job or service.

The main freelance marketplaces take 10-25% off your fee upfront. You need to calculate how viable a job is including the platform's cut and the 60% rule. If you are actively bidding on jobs (also called “sending proposals”), it will be time-consuming.

There is a dispute service to try to resolve issues when they occur, which is a little bit better if troubles with a client arise: at least there is a third party who can mediate.

This works best for intangible digital services: writing, design, translation, computer software programing, but people also sell physical services like dog walking, portrait photography, handyperson, etc, although this is generally a minority use of the system.

Like a lot of the internet, there are a small number of giants, Upwork, Freelancer.com, Fiverr and some others. Over the years others have merged to create bigger platforms. There's not much room for new contenders.


Six things you need to know:

1. Only sign up for large platforms with lots of buyers. Tiddlers come and go all the time but they never get a critical mass of buyers and fail.

2. You need to get a good reputation, quickly, in the platform's particular system. This may mean taking some low paid gigs at the beginning to get good feedback. Insist that buyers give you feedback, make sure they will do this when you agree the job.

3. Applying for jobs can be time consuming: there may be 20-30 or more people applying for each job. If you apply for jobs you are well-suited for and have good feedback, this will mean more successes, but it is still not easy and you will apply for more jobs than you get.

4. Never rely on just one platform for your income: try to build up a good rep on 2 or 3, even if you have a favoured place, as platforms can suddenly change, blacklist you or otherwise wreck things for you: for example, one used have a payment option of Skrill, then they just shut it down. I wasn't affected but lots of freelances were quite upset as that was the only way they could withdraw money. I wouldn't be surprised if the platform just kept it.

5. Write a good, selly profile. If you haven't got any feedback yet, use testimonials. Have a portfolio. I use on-site ones and also have a main portfolio elsewhere so I can keep that updated and point people to it, rather than waste time updating individual ones.

6. Ensure you understand the payment system. There are often ways to optimise how you get paid and a bit of negotiation with the client might be available. Make use of this to ensure some partial payment to get some cash as soon as possible, and know when the system will pay you. It varies from platform to platform, but with bigger jobs you can get paid in installments or “milestones”, so you don't have to wait till the whole assignment is completed.


Main Freelance Sites

There are about a dozen major freelancing sites.

1. Upwork

If I was going to put one at the top, it would be www.upwork.com. I wouldn't call it the best, just the “least worst” – they all have particular negatives as well as positives.

Upwork is one of the biggest, with huge numbers of jobs.

It's fairly standard: you put up a profile and can then bid on jobs. Money is held in escrow and paid out a couple of weeks after the job is completed.

The Job Success Score and feedback are important. Note that clients give two types of feedback, visible on the profile, and the “private” feedback they give to Upwork and this is what is important to your Job Success score: you don't see this and can't contest it.


2. Freelancer.com

It's a long time since I was on this platform. It was OK but there seemed to be a lot of very low paying jobs, so I gradually drifted away.

It has a reasonable reputation and there are a lot of opportunities there.


3. Fiverr

Avoid like the plague: it's a bottom-feeder site for bottom feeder freelances and clients.

Here are some of the other top sites: Guru, Aquent, Flexjobs. I haven't tried them myself as I only am listed on a small number of sites as I focused on getting myself a high rating on the ones I do use and that takes concentrated effort.


Here's the link to Techradar's

Best freelance websites (April 2023)


A Few Other Notes on Freelance Marketplaces

Some sites allow you to list “projects”: that is ready-made items that they can just buy, for example “I will write a 300 word blog for you for $15”, or “I will design a webpage for you for $20”. These have the advantage of being passive – all you have to do is wait for a client to buy the job, but obviously this depends on various factors, including visibility. So it can't be relied on but can be useful.

Also, some sites have “competitions” where a buyer puts up a job and you have to compete to create what they want, then they buy the best offering. AVOID LIKE THE PLAGUE. See my bible advice at the top of the page: don't work for nothing!

Some sites have apps, where they monitor the time you have taken on a job (by keylogging your computer) so they automatically fill in the timesheet. Any site where that is obligatory: AVOID.

All freelance work involves thinking while you are doing the washing up, pacing around while stroking the cat as your grammar checker is working, downloading new fonts or software for the design, checking for client messages, so all jobs will involve time when you are not trackably working, but are in reality. So these apps are basically short-changing you.
 
I’ve been self employed for 20+ years and I find some of this information useful.

I am looking for a new venture, and one of the considerations would be technical writing, which I am pretty good at.

Thank you for posting.
 
6. Marketing

Whatever kind of self-employment you choose, marketing is essential.


I have to confess, this is my weakest point. So I am just going to give some pointers and links to better advice.

You need to programme at least 10% of your time for marketing, and better still 20%, particularly in the beginning. Visibility to clients is vital, as they cannot buy your goods or services if they do not know about them.

I desultorily market myself, then I lose interest: it drops down the to-do list; take note of this and do the exact opposite! if you can't do better than me at marketing, you are not really trying :) .


(Perhaps there's a gig here for an Aspie who's good at this?)


Certainly for B2B services you need a profile on LinkedIn.

NOTE: Some of the freelance marketplaces have options to “boost” job applications or projects offered. You need to evaluate these carefully, although I have usually found them to be a waste of money and just a way to gouge more cash out of their cash-cow: the freelancers themselves.


Good Marketing Information sites

(These have free info, plus obviously have paid courses and upgrades but I have found them very useful. I've done some of the paid courses.)


Jason Squires
I find his information very useful, and he shows a lot of low-cost methods of getting the word out there.


Ed Gandia

(He seems more to be working with coaches now, than B2B marketing techniques he used develop)


RAIN Group (their free emails give you lots of excellent selling information and techniques, which is very valuable if you are starting out and don't have much of a budget)



All of these three seem genuine and not trying to sell you overpriced and useless courses.
 
Thank you very much for taking your time to write this useful guide. I have read books about this topic because digital nomad traveling in a van is one of my dreams. I find your first hand experience very valuable.

I also think this should be bookmarked.
 
7. The One Constant in Freelancing is Change


You can't stay still in freelancing. Things change, often abruptly. Skills need renewing and something you might be good at could fall out of fashion or be superseded.

It is always wise to be constantly learning and “upskilling” and marketing yourself so you do not become as Dodo-like as a “hot metal typesetter”. Google it. Used to be a rather well-paid trade. Desktop publishing killed it stone dead in a handful of years.


You should not rely on
A. One marketplace or client
B. One set of skills

Regular clients are a treasure, but relying on one is dangerous. They can go bust, and I have had that happen to me, but there are also things like personnel changes, or companies changing direction or market, that can suddenly lead them to say: “Sorry, we don't need your help any more” or more likely just ghost you. (Having regular clients means you spend more time doing paid work and less time having to market or compete for jobs = unpaid time).

For example, a while back my main client was a Swiss-German software company. They were active in the German-speaking market, but their main market needed English. I can't remember exactly how we got in contact, I think it was through LinkedIn. Anyway I ghostwrote a Thought Leadership article for the CEO, and he was very pleased with that.

They could, of course, turn out content in decent English, but it all read very awkwardly. I came on board to render their text into dynamic, readable, attractive material. It was a nice job. I was writing everything from tweets, sales copy, through blogs and articles, to proofreading and tightening up their technical manuals and support materials.

My main contact was their multilingual Scottish marketing manager. We got on well, and she was quite hands-off (though not uncritical if she thought something needed another draft). Soon I was pulling in over €1000 per month, which was excellent, alongside my other clients and income from jobs on the freelance sites. The company paid promptly, about two weeks after I sent in my monthly invoice.

I'd been working for them for a year or so...then suddenly she was gone, don't know why. As far as I know, nobody at the company was critical of my work. But her successor didn't seem very interested in giving me assignments. There were a few at first, then it drifted into a grey zone: “Don't have anything for you at the moment, perhaps get back to me in a month or two.” I got the message and moved on.

In summary: you need to be constantly improving your skills and not be reliant on a small number of clients or one freelance marketplace or sales platform (e.g. eBay).
 
Very well-written, thought-provoking, and useful advice. Like the others, I will thank you for writing this. It must have taken a while too so I really appreciate how much effort you put in!
 
8. Mad, Bad and Difficult Clients


Unfortunately you will come across some of these. I still do, despite my experience and methods of avoiding them. There are bad freelancers too, but we are not concerned with them. I do purchase services as a client, e.g. website design, occasionally, so I know what the other side of the fence is like.

A significant number of clients are cheapskates, bullies, idiots or some combination of all three

This is the downside of freelancing. You will find yourselves having to work with these people because they have commissioned something from you.

Bad Clients: in order of Pain Point

1. Clients who don't pay you or withhold payment for trivial reasons.

2. Clients who are bullies.

3. Clients who want a “free sample” before they will pay you for the “next job”. (Note that this is not allowed on all the freelance marketplaces, so you should report it).

4. Clients who are passive-aggressive: e.g. drop work on you on Friday 5 pm and want it at 10 am on Monday.

5. Clients who don't know what they want, and when you create what you think they want, don't want it, so you have to redo the work, possibly numerous times.

6. Intermediaries who commission work from you then pass it on to a client, who then wants lots of changes.

7. Clients who foist short deadlines on you (unnecessarily).

8. Committees of clients, so you end up making a whole host of changes for each person, often going round in a circle to much of what you originally submitted.

9. Clients who extend the scope of the work, but don't want to pay any extra.

10. Clients who want to acquire the intellectual property for the job for free. *


That covers most of the pain points. *IP is a complex subject and I will cover it briefly in a future posting.

I have strategies to deal with most of these people. I usually try not to work with them if I think they will be bad, but if you are beginning a freelance career that may not be so easy, especially if you want a testimonial/good feedback to raise your profile.

Although the freelance marketplace sites' escrow system should stop Point 1, it is possible for bad clients to circumvent this and obtain your work for free by not accepting the work you have sent them, starting a dispute and the site will often side with them and return the money to the client. Obviously they can't do this too often or the site will ban them so they flit from one to another.

So when you are on a freelance job site you should check out the client's feedback carefully, before applying for a job. Ones with low or bad feedback probably aren't worth trying for.


Always get money up front with the first job from a new private client.


I write an email that goes like this:


Hi Tom and Jenny,

Thanks for the zoom call yesterday.

We agreed that I would write an article of 800 words on “AI in Healthcare” for a fee of £XXX.

It is my policy to have 1/3 of the fee upfront, 1/3 on delivery of the first draft and 1/3 on approval of the final copy.

I expect to deliver the first draft next Tuesday.

Please email back to me with your agreement to these terms.

Thanks,

Magnus


Note: this is actually a legal contract. You don't need a legal document, this would stand up in court. You can go a little further and mutually sign a contract but it is not usually worth it for a small writing job.


Golden Rule of Freelancing: Always be Firm about Money

I know it feels difficult, but if anyone is going to mess you around about money you need to know asap. If the client is decent, then you don't need to go through with this rigmarole each time, it's more normal to invoice on a monthly basis for the work you have done.

You can use a similar agreement to the above email on freelance websites when you have got a job, to summarise the main points necessary, e.g. in my case, topic, word count, audience, and delivery date.


Job Descriptions on Freelance Marketplaces


You often get jobs posted that look like this:

Need a writer for content for my website.


I'd ignore this as the poster is some kind of idiot: doesn't specify anything useful. May well be a bad client Point 5.

Compare:

Need a writer to produce a 500-600 word blog on New Urban Fashion for our website. It is aimed at teenage female readership. Writer needs to demonstrate knowledge of fashion trends.

This job isn't for me, but the posting shows that the client knows what they want and is probably OK to work for because they can clearly define what they need from the freelance job. Clients with zero feedback (that is, have never used the particular job platform before) are often more stressful than ones with a lot of feedback. Obviously everyone has to start off with zero feedback but it is a warning sign: I do take jobs from zero feedback clients but tend to avoid them if I feel from any emails/DMs that they will overuse my time because they don't know what they are doing = effectively underpay.


What to do if a client turns out to be difficult


I dump them as soon as possible. I know many freelances find this extremely hard, but I want to work with good clients, and the bad ones just cause so much hassle and monetary loss that they are not worth while. I get payment from them, by being very polite and persistent, then refuse further work because I am “busy”. I manage to not sent them abusive emails, even if I have drafted one. There's no point in doing that. :)

Another example: I was working with an extremely clever man, who ran an AI company at the leading edge of technology. He knew he couldn't write so engaged me to ghostwrite articles under his name in trade magazines and websites. He never knew what he wanted, so I would write a clear first draft and he would insist on changes, throwing in everything he could think of. By draft 4 or 5 it was a complete mess, then he would be irked by why I couldn't make the content read well.

He was perfectly pleasant. When I explained that it was taking me much longer than I anticipated he upped the money, but I decided that it was not worth working with him, told him I was busy and refused any further work. The hourly rate probably worked out at about £7.00 per hour (a quarter of my normal rate) because I was constantly revising the articles. So was not worth doing. Better to find other clients.

I hope this chapter won't put you off, as most clients are decent and some are really good to work for, but there are definitely unpleasant people and rip-off merchants about, it's a fact of freelancing life.
 
8. Mad, Bad and Difficult Clients


Unfortunately you will come across some of these. I still do, despite my experience and methods of avoiding them. There are bad freelancers too, but we are not concerned with them. I do purchase services as a client, e.g. website design, occasionally, so I know what the other side of the fence is like.

A significant number of clients are cheapskates, bullies, idiots or some combination of all three

This is the downside of freelancing. You will find yourselves having to work with these people because they have commissioned something from you.

Bad Clients: in order of Pain Point

1. Clients who don't pay you or withhold payment for trivial reasons.

2. Clients who are bullies.

3. Clients who want a “free sample” before they will pay you for the “next job”. (Note that this is not allowed on all the freelance marketplaces, so you should report it).

4. Clients who are passive-aggressive: e.g. drop work on you on Friday 5 pm and want it at 10 am on Monday.

5. Clients who don't know what they want, and when you create what you think they want, don't want it, so you have to redo the work, possibly numerous times.

6. Intermediaries who commission work from you then pass it on to a client, who then wants lots of changes.

7. Clients who foist short deadlines on you (unnecessarily).

8. Committees of clients, so you end up making a whole host of changes for each person, often going round in a circle to much of what you originally submitted.

9. Clients who extend the scope of the work, but don't want to pay any extra.

10. Clients who want to acquire the intellectual property for the job for free. *


That covers most of the pain points. *IP is a complex subject and I will cover it briefly in a future posting.

I have strategies to deal with most of these people. I usually try not to work with them if I think they will be bad, but if you are beginning a freelance career that may not be so easy, especially if you want a testimonial/good feedback to raise your profile.

Although the freelance marketplace sites' escrow system should stop Point 1, it is possible for bad clients to circumvent this and obtain your work for free by not accepting the work you have sent them, starting a dispute and the site will often side with them and return the money to the client. Obviously they can't do this too often or the site will ban them so they flit from one to another.

So when you are on a freelance job site you should check out the client's feedback carefully, before applying for a job. Ones with low or bad feedback probably aren't worth trying for.


Always get money up front with the first job from a new private client.


I write an email that goes like this:





Note: this is actually a legal contract. You don't need a legal document, this would stand up in court. You can go a little further and mutually sign a contract but it is not usually worth it for a small writing job.


Golden Rule of Freelancing: Always be Firm about Money

I know it feels difficult, but if anyone is going to mess you around about money you need to know asap. If the client is decent, then you don't need to go through with this rigmarole each time, it's more normal to invoice on a monthly basis for the work you have done.

You can use a similar agreement to the above email on freelance websites when you have got a job, to summarise the main points necessary, e.g. in my case, topic, word count, audience, and delivery date.


Job Descriptions on Freelance Marketplaces


You often get jobs posted that look like this:




I'd ignore this as the poster is some kind of idiot: doesn't specify anything useful. May well be a bad client Point 5.

Compare:



This job isn't for me, but the posting shows that the client knows what they want and is probably OK to work for because they can clearly define what they need from the freelance job. Clients with zero feedback (that is, have never used the particular job platform before) are often more stressful than ones with a lot of feedback. Obviously everyone has to start off with zero feedback but it is a warning sign: I do take jobs from zero feedback clients but tend to avoid them if I feel from any emails/DMs that they will overuse my time because they don't know what they are doing = effectively underpay.


What to do if a client turns out to be difficult


I dump them as soon as possible. I know many freelances find this extremely hard, but I want to work with good clients, and the bad ones just cause so much hassle and monetary loss that they are not worth while. I get payment from them, by being very polite and persistent, then refuse further work because I am “busy”. I manage to not sent them abusive emails, even if I have drafted one. There's no point in doing that. :)

Another example: I was working with an extremely clever man, who ran an AI company at the leading edge of technology. He knew he couldn't write so engaged me to ghostwrite articles under his name in trade magazines and websites. He never knew what he wanted, so I would write a clear first draft and he would insist on changes, throwing in everything he could think of. By draft 4 or 5 it was a complete mess, then he would be irked by why I couldn't make the content read well.

He was perfectly pleasant. When I explained that it was taking me much longer than I anticipated he upped the money, but I decided that it was not worth working with him, told him I was busy and refused any further work. The hourly rate probably worked out at about £7.00 per hour (a quarter of my normal rate) because I was constantly revising the articles. So was not worth doing. Better to find other clients.

I hope this chapter won't put you off, as most clients are decent and some are really good to work for, but there are definitely unpleasant people and rip-off merchants about, it's a fact of freelancing life.
Thank you so, so much for posting this piece. I’m a business owner and I regularly struggle with difficult clients, especially those who don’t pay on time. I really appreciate the advice and you are definitely helping me improve my business.
 
Thanks @Luca I am glad to hear that. I really sympathise, I know what it is like. I can chat via DM if you want me to discuss specific issues you have with them.
 
Thanks @Luca I am glad to hear that. I really sympathise, I know what it is like. I can chat via DM if you want me to discuss specific issues you have with them.
Thank you. I'm a bit busy at the moment and don't have a lot of time to sit down and chat right now, but feel free to send me a message anytime and I will get back to you as soon as I'm able. I do check private messages regularly, it sometimes just takes a bit for me to reply. But I can certainly go into more detail about my clients if you would like to help. It's greatly appreciated!
 
In summary: you need to be constantly improving your skills and not be reliant on a small number of clients or one freelance marketplace or sales platform (e.g. eBay).

100%.

Being able to sell related and/or customized services and products really improves the reach that one can have, and allows for ways to stay connected with a client much longer than you might otherwise do. And sometimes that related service might not even be something that you sell or perform yourself, but rather, one where you act as a go-between and are essentially collecting a commission. (e.g. you sell a widget, but also offer repair services where you're sending the item to a repair depot and collecting a mark-up on the repair cost rather than doing repairs yourself)

As for not relying on one marketplace/venue, one thing that I've always suggested to those that are primarily on Eb*y and Et*y is that if you're doing well, you might be doing something right. Or you may have simply found a way where your titles and descriptions align with how the search engine rules are currently set up... which may mean that one day you wake up, the game has changed, and what made you a success is now making you a failure. While it's quite possible to be focused on one or two venues, it's ultimately best to try to build a brand and to redirect clients to your own website via multiple means (business card, packaging, email signature line etc.), where you have more control over things. And there's lots of services like Shopi*y that make things easier than ever.
 

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