Heh... looks pretty awesome shaped as an orange ^^
I usually only care for dark chocolate. And by dark I mean, nearly black. Usually, when I'm out to buy chocolate (and not a Mars bar, because that in my opinion is just a candy bar which coincides with being chocolate as an ingredient to make the product), I'll look around for something that, at least says, 70+ % cocoa. They're usually quite bitter, but they still have a tinge of sweetness to them, which is usually enough for me in regards to having candy.
Either of these is usually one I get at the supermarket nearest my place
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now that we're talking chocolate, apparently one of the bigger brands recently introduced "dark" chocolate milk, as opposed to the regular "milk chocolate" flavor. I have yet to try that. When I have that around it's usually the Mocha variety of Chocomel (dutch brand, don't know if it's available in other countries except for holland and belgium).
Also, I discovered that Mars actually has a drink. Milkshake of sorts. I tried it, and it found it really horrid. It felt like I had a everlasting mars bar in my mouth and kinda feared it would eat away the enamel on my teeth. But I guess, if you really, really like those Mars bars, it's good.
With chocolate I'm usually inclined to try varieties out. Chocolate tablets with some kind of filling like the Ritter Sport products. Some of them are really good and rather "weird". They once had Rhubarb/strawberry filling... but that's a bit like the 1000 and 1 kit-kat flavours in Japan. And Milka usually has "limited editions"... never seen them in Holland, but German supermarkets have those things around a lot.
So, for straight chocolate, really dark, for chocolate + something, I could settle with milk, but that's probably a convenience because they rarely have it in a dark variety.
I don't really care for white chocolate... I always thought it came across as "would be" chocolate.