New Old Spice Bold Pink Pepper Scent

[Pink Jazz]

As a loyal Old Spice customer, I stumbled on a new scent recently of their Red Collection series of deodorants, Bold. This new scent is supposed to be Pink Pepper, with bright pink accents on the label.

Interesting that Old Spice is marketing a "pink" product/scent towards men. I guess they realize that in modern times that pink is popular with men and is no longer just a women's color.

 

[Slime_Punk]

At the risk of sounding like a dirtball, I don't wear deodorant. But something tells me that stuff smells like chai tea

 

[Gerald Wilgus]

I never got into the Old Spice line. For shaving products I like Truefitt and Hill, West Indian Limes, or for using an electric razor, shaving oil from Aqua di Parma, Barbiere.

 

[VictorR]

Interesting that Old Spice is marketing a "pink" product/scent towards men. I guess they realize that in modern times that pink is popular with men and is no longer just a women's color.

The concept of pink as a female color is, alongside the concept of Santa wearing red, a fiction of marketing from the first half of the 20th century.

Lots of hairstyles and clothing were traditionally gender neutral. Consider that the Scottish tradition of skirts as gender neutral still continues to this day.

Here's future president FDR as a child, c. 1884

Even when colors were gendered, pink was considered to be a light shade of red, a strong, fiery color and therefore suited for boys, whereas "blue, which is more delicate and dainty, is prettier for the girl.”

In 1927, Time magazine printed a chart showing sex-appropriate colors for girls and boys according to leading U.S. stores. In Boston, Filene’s told parents to dress boys in pink. So did Best & Co. in New York City, Halle’s in Cleveland and Marshall Field in Chicago.

Today’s color dictate wasn’t established until the 1940s, as a result of Americans’ preferences as interpreted by manufacturers and retailers. “It could have gone the other way,” Paoletti says.

Interestingly, from the 70s to early 80s, there was a shift back to gender-netural clothing, but then the idea of pink for girls and blue for boys came back with a vengeance. I can't help but wonder if this was due to baby boomers, who themselves were the first generation to grow up with these gendered color norms, decided to bring it back for their own children.

In any case, the concepts of gender binary and gendered colors is ultimately a societal construct and so just as they were constructed, so can we deconstruct them as well.


Source:

https://www.smithsonianmag.com/arts-culture/when-did-girls-start-wearing-pink-1370097/

 

[Au Naturel]

As a loyal Old Spice customer, I stumbled on a new scent recently of their Red Collection series of deodorants, Bold. This new scent is supposed to be Pink Pepper, with bright pink accents on the label.

Interesting that Old Spice is marketing a "pink" product/scent towards men. I guess they realize that in modern times that pink is popular with men and is no longer just a women's color.

Don Johnson, Miami Vice. Lot of men wore pink T shirts after that.

I don't think pepper is going to be a popular scent tho.

 

[Au Naturel]

The concept of pink as a female color is, alongside the concept of Santa wearing red, a fiction of marketing from the first half of the 20th century.

Lots of hairstyles and clothing were traditionally gender neutral. Consider that the Scottish tradition of skirts as gender neutral still continues to this day.

Here's future president FDR as a child, c. 1884

Even when colors were gendered, pink was considered to be a light shade of red, a strong, fiery color and therefore suited for boys, whereas "blue, which is more delicate and dainty, is prettier for the girl.”



Interestingly, from the 70s to early 80s, there was a shift back to gender-netural clothing, but then the idea of pink for girls and blue for boys came back with a vengeance. I can't help but wonder if this was due to baby boomers, who themselves were the first generation to grow up with these gendered color norms, decided to bring it back for their own children.

In any case, the concepts of gender binary and gendered colors is ultimately a societal construct and so just as they were constructed, so can we deconstruct them as well.


Source:

https://www.smithsonianmag.com/arts-culture/when-did-girls-start-wearing-pink-1370097/

I've heard all kinds of strange explanations about that, including the color of certain parts of the anatomy. All of them trying to sound like they actually knew something.