I am not into some conservative thinking where a true man is strong, silent, cannot show pain, must take care of her in financial and other ways according to culture norms, and must treat a woman on some pedestal. I do not feel this way because I see men and women as equals, and not one gender as weaker or stronger. Yes, there can be differences, but both women and men should expect to be treated how they treat others. If a woman or man was crass, egotistic, vain, selfish and rude, you better bet I would not reward that behavior by being very friendly back or like a gentleman to her in all those first article stated ways, despite me being naturally polite and respectful, and preferring to be that way to all.
Being too passive, pleasing and rigid to all in our actions, behaviors and patterns will cause many of our own needs to not be met, and we can get used and abused in that process, enabling those others to not be their best in life, too . And being too selfish, vain, demanding and needy is not the answer either to achieving happiness. I try to find an equal balance of being nice and friendly especially to those who share my same values, and to those who see men and women as equals. Too often genders are trying to compete with each other, and they want to show the other who is weaker, stronger, more deserving, or more harming. Those persons need to focus on bettering themselves, and not changing others.