Yep, 970 is still ahead of the consoles anyway. I'm like you, I don't really pick sides. I think brand loyalty is a waste of time; these companies haven't personally done anything for me, I owe them no favours. I do have to laugh when you see people get really carried away with it, I'm glad I'm not like them any more.
But I don't own a console at the moment because I don't see enough reasons to buy one. Most games available I can play on my PC and at better quality settings, so why bother?
Anyway, I'll leave it a few generations before I upgrade again. The 11 series will probably be out at some point soon anyway. Not like I'm gonna bite for those either but you get want I'm saying.