With the EU they're after most of the big multinationals. Nothing like making a deal on a national level only to have the EU courts come back after the fact and want more money. No telling what they'll extort from Apple given their net worth. Starbucks had to go through a similar process, but it involved a much lesser amount of money. I see it as more a form of corporate extortion than actual civil justice. But yeah, in this faltering global economic environment anything is possible. Every government is scrambling to squeeze "creative revenue" any way they can from anyone who can afford to pay. And of course the companies inevitably pass on their cost to consumers anyways.
It never ends. I suppose the one thing that's worse than litigious plaintiffs are greedy governments anxious to skim off the top of business deals negotiated long after the fact. Of course such practices by the EU court seems to be roiling individual nations like the Netherlands...and possibly contributing to a contagion of their own "Brexit" in the future.
Actually it was brought about by EU citizens filing the suit with the EU regulators complaining that Apple was actively encouraging children to spend money on IAPs. Many citizens also stated Apple didn't afford them protections against companies pursing IAPs.
It's not just EU that's after Apple.
UK is going after them for not protecting consumers on the app store from aggressive app developers who use psychiatrists to help them make their apps addictive.
The U.S. Department of Justice and the Consumer protection agency are both going after Apple for not safeguarding consumers and children on the App store.
They are also pursuing antitrust litigation against Apple over the App store.
Many states are also taking Apple to court over the App Store and what developers are doing on iOS.
Canada, Japan, Australia, and China are also pursuing legal action against Apple over the App store and the lack of protections for children and consumers.
Apple as the distributor, platform holder, agent and merchant (they are all 4 when operating the App store) assumes most of the legal liabilities from the app developers.
This is one of the main reasons why iOS is the primary Mobile OS for developers.
Apple is negligent and complacent with how app developers use the app store is less than honest ways.
Apple was ignorant and underestimated to what extent some app developers would do to consumers and children.
It doesn't help that those app developers including King marketed heavily on the App store and iTunes, while also marketing on other channels too.
Since Google doesn't actively control the Google Play Store and doesn't have full control of Android, Google is not held legally liable in most cases for what app developers do on Android.
You don't have to use Google Play Store for App distribution and installation.
None of this has to do with government and/or consumer greed. It horrible and most likely illegal practices by app developers, which Apple is party to for the way it controls iOS and the App Store.
Believe it or not companies can make bad decisions and purposely do shady things to make profit.
When you actively market and position a product as Niantic/Nintendo/TPCi did with Pokemon Go, you can face legalities.
They are marketing Pokemon Go as going out into the world to find Pokemon.
They encouraged people to go places... They made the faulty mistake by not adding a "no playing while driving" and "no trespassing" warning/disclaimer
Though the new update from the other day added both warnings/disclaimers, but it's too late to avoid lawsuits.
Since they went a month without those warnings, they opened themselves up in every country where the app is officially available, to lawsuits based on the consumers action.
They can be held legally responsible for their consumers behaviors while using the app prior to the update.
Everyone who downloaded the app for the first time after the update are personally responsible for their own behavior.
It's up to the judge to determine whether or not they met the legally requirements of consumer protection.