Keep in mind with something like FNAF: Scott essentially won the indie game development lottery with that. Most indies... and believe me, there are ALOT of them, more than you could guess at... go into development, produce something, and dont get noticed. Many end up shutting their doors entirely after only a few attempts. It's honestly frustrating to watch. There's a reason why Steam, the #1 vendor (to the point where none of the others are even worth considering), is right now considered to be a hideous festering mess... it's damn near impossible to even get anything noticed. And hell, even Scott almost DIDNT win. He originally tried to get FNAF crowdfunded... and failed miserably. Like, didnt even come CLOSE to the goal. Nobody was interested, and hardly anyone even knew. He went and made a game anyway though (which is certainly admirable).
And the thing is though... he essentially DID have advertising the second time around... just not on purpose. Youtubers (such as Markiplier for instance) picked it up by sheer random chance, and the almighty Algorithm started spreading it around as videos were produced. The highly unusual nature of the game did all the rest, since there hadnt been anything like it before. What happened with FNAF almost never happens at all, but it serves the same function as heavy advertising when it does. MOST developers though... not some, but almost all of them... will never see this happen with their games, no matter how bloody amazing those games are. That's why I call it the "development lottery". Everyone goes in thinking that THEIR game will be where lightning strikes next, just like how everyone thinks when they buy actual lottery tickets... but just like with actual lotteries, it never does, as the chance is so freakishly low. It's very, very important to understand that, for anyone thinking of trying game development. And I recognize that this all sounds horribly negative, but I'm just being realistic here, and speaking from honest experience both making games, and working with / helping out devs that are making their own stuff.
As for EA's Apex game... believe me, THAT was planned. You dont spend that kind of money on developing that kind of product and then NOT plan a way to get it noticed. That would be outright unthinkable in EA's world. Seriously, in big business that DOES NOT get done. There is ALWAYS a plan.
There have been a variety of videos made and articles written on just how it was done... I wont try to explain it here (as I'd manage to just make it MORE confusing). But it wasnt random chance. Nothing EA does is random chance. They're one of the more ancient publishers, after all... they're too experienced to just trust the random number gods, when they could instead implement some wacky scheme that is backed by boatloads of money.
Now as for a studio name... I havent the foggiest bloody clue. I'm not good with coming up with new names. My habit is to smash random syllables together and call it a day, or sometimes I might just snatch a name from some game or book I'm into at the time. You could always just go with "Barlow" by itself. A single word is that much easier to remember. Just be sure to check and make sure nobody is already using whatever name you decide on.
