Here's my opinion:
Personally, if we're talking sixties music, I'm much more of a Beach Boys, Led Zeppelin, Cream, Crosby Stills Nash & Young kind of girl.
The Beatles are just twanging away and yelling. And John Lennon was an awful father and for pretending to be so humble, he sure showed off his wealth a lot.
And I hate The Rolling Stones. Don't even get me started.
But Janis Joplin and Jimi Hendrix, and almost anything Motown produced were amazing. And so much of the psychedelic proto-hard rock of the era blows me away, even though I'm a late Gen Xer, too young to have experienced it in person.
Nothing in The Beatles' playbook will ever surpass something like this: