Spiller
Just.. WEIRD!
It is another typical sign of the disgrace commercialism has brought to us as free-thinking and feeling humans.. but many are so subconsciously affected by the pervasive atmosphere of such gimmicks every day, throughout their lives, that it's 'part of the culture' now and therefore arguably essential as a social lubricant..
I'd rather it were not so myself.. and a potential partner might agree.. or not, that's up to them though and, as such, it would be my responsibility to respect 'their culture' as I'd respect their beliefs.

I'd rather it were not so myself.. and a potential partner might agree.. or not, that's up to them though and, as such, it would be my responsibility to respect 'their culture' as I'd respect their beliefs.

