ever since social media came into existance, for example, MySpace, Facebook, Instagram, Twitter, etc., it has no doubt changed the way we humans interact with people, this has always hurt me, and i'm sure it happens to more people than we think, realize, as in, once we befriend someone or become acquianted with someone on social media, its very difficult to balance on how much we should message each other, as in, we don't want to message the other person too much up to the point of harassment or annoying, bothersome, but at the same time, we don't want to go too long without messaging them because we don't want to lose a friendship or relationship, or what was the beginning of one, it can feel like a catch-22. It feels like damned if you do, damned if you don't.
To sum it up, you don't want to annoy or bother the other person, and the same time, you don't want to feel you are ignoring or neglecting the other person.