I'm 37, so I've been privy to social media back to it's infancy in the 90's. I feel bad for people your age and younger, as growing up after YouTube etc. were well established paints a blatantly false picture of the "grass roots" operations that social media platforms project. They need people to believe that anybody can do it, anyone can compete, anyone can make a living doing whatever they want whenever they want. It's just not true.
Social media influencing is the playground of rich brats and corporate ad campaigns. You wouldn't know it the way they show their lives, but people with lots of spare time and plenty of resources are the only ones who can dedicate themselves to creating and posting content on a regular basis. This is true for young people as well as old - they universally need familial or corporate support to do what they do. "Normal" people that dumpster dive or hitch hike across the country don't have the money for several GoPros. "Normal" people that buy and review tons of makeup or tech gadgets aren't concerned with the cost of groceries. And there's so much corporate made content (different from corporate sponsored content) that it would make you question everything you think you know about influencing.
Due to the normalization of resource-rich content creation, production values have skyrocketed and you can no longer just go out with a cell phone on a selfie stick and make whatever. People expect the kind of images and audio requiring expensive gear and a small crew, scripted and heavily edited. Programs like Premier Pro require powerful and expensive computers to run. Even simple pictures are a misrepresentation of real life, as camera and editing techniques allow a picture to show way more color and dynamic range than the human eye can see IRL.
You can make a living doing this stuff, but it's almost impossible to do it by yourself these days. And competition is so fierce in the influencer game you have to be super consistent over a long period of time - something "normal" people don't have the resources to do. I'm not saying you cannot make it, just expect success to be ten times harder than you can imagine.
Social media influencing is the playground of rich brats and corporate ad campaigns. You wouldn't know it the way they show their lives, but people with lots of spare time and plenty of resources are the only ones who can dedicate themselves to creating and posting content on a regular basis. This is true for young people as well as old - they universally need familial or corporate support to do what they do. "Normal" people that dumpster dive or hitch hike across the country don't have the money for several GoPros. "Normal" people that buy and review tons of makeup or tech gadgets aren't concerned with the cost of groceries. And there's so much corporate made content (different from corporate sponsored content) that it would make you question everything you think you know about influencing.
Due to the normalization of resource-rich content creation, production values have skyrocketed and you can no longer just go out with a cell phone on a selfie stick and make whatever. People expect the kind of images and audio requiring expensive gear and a small crew, scripted and heavily edited. Programs like Premier Pro require powerful and expensive computers to run. Even simple pictures are a misrepresentation of real life, as camera and editing techniques allow a picture to show way more color and dynamic range than the human eye can see IRL.
You can make a living doing this stuff, but it's almost impossible to do it by yourself these days. And competition is so fierce in the influencer game you have to be super consistent over a long period of time - something "normal" people don't have the resources to do. I'm not saying you cannot make it, just expect success to be ten times harder than you can imagine.