plus their fanboys are incredibly thick IMO
Oh no that's fanboys in general! I don't get what has won these people over, these companies haven't done them any favours, they haven't been given anything for free so why the brand loyalty? It's dumb! You restrict yourself so much with sort of mentality. I don't care if you're biased to Apple, Nvidia, Intel, Xbox or PlayStation, none of these companies haven't done anything to earn that loyalty of yours. Shop with logic not with your heart.
If you need to extend part of your personality to a name, well, that's what sports teams are for. And if you don't like sports, go for esports.